Hi! I'm Thomas.
I make websites & digital applications better.
As a website manager with over a decade of expertise in digital product design and development, I create seamless online experiences that captivate users and drive business growth.
Website Management
|Web Development
|Product Strategy
|Digital Marketing
|UX/UI
|SEO
|Conversion Rate Optimization
My Skills
I manage and optimize website content using CMS's like WordPress, Webflow, and Sanity, streamlining workflows and building new features to support writers, marketers, designers, and developers.
I build responsive, high-performing websites and applications using cutting-edge web technologies including Javascript/Typescript, React, Next, and AWS.
I boost conversions and sales using analytics-driven insights from Hubspot, Google Analytics, Optimizely, and Hotjar, as well as code-focused solutions like SQL and pandas.
I improve search rankings and organic visibility through technical SEO, structured content, and keyword-driven strategies, ensuring content reaches the right audience.
I create frictionless user journeys and easy-to-navigate interfaces using Miro and Figma to boost engagement and accomplish business objectives.
I bring together designers, developers, and marketers to successfully deliver high-impact digital projects on time, within budget, and built to scale.
What I Provide
5 Ways I Can Supercharge Your Team
My work as a website manager spans the realms of development, content, and product strategy. Here's what I bring to the table:
1. Improved Cross-Team Collaboration: I use my diverse background to act as a bridge between design, development, and marketing teams, supporting the product vision with strong technical foundations.
2. Content-First Approach: I empower writers and editors to work quickly and efficiently by structuring websites and CMS's with SEO-driven, scalable content models.
3. Holistic Performance Strategy: I synthesize data from diverse sources like user beavhior metrics, SEO tools, Core Web Vitals to improve website performance across the board.
4. Stakeholder Alignment: I pride myself on my ability to demystify technical concepts for non-technical stakeholders and break down the impact of technical choices on business outcomes.
5. Documentation & Knowledge Sharing: I create clear, scalable documentation to make onboarding easier and preserve institutional knowledge across teams.
Work Experience
Website Manager / Web Developer
Website Manager / Web Developer
Director of Digital Marketing
Inbound Marketing & Content Strategy
Certifications & Education
Software Engineer
1,000+ hours of coding experience in new and legacy full-stack technologies, computer science foundations, and agile methodologies.
Javascript Developer
Passed certifications for Javascript, React, and Node.js, demonstrating proficiency in core concepts and frameworks.
Python Data Analyst
Achieved profieciency in Python data and visualization libraries, as well as foundations in machine learning and exploratory data analysis.
BA & MA in English
Received a Master's Degree in English Literature and a BA in English with minors in Philosophy, Political Science, and Religious Studies.
Personal Coding Projects
Tom's Planet Facts
Front-End Development
|React
|Typescript
|Tailwind CSS
|Zustand
|Figma
This dynamic single-page application (SPA) that guides users through the wonders of the solar system. I developed this project using Vite, Typescript, React, Tailwind CSS, and Figma designs sourced from FrontEndMentor.com. To ensure seamless navigation and a crisp UX, I integrated Zustand (a lightweight but powerful global state management library) along with custom animations for the planets and stars to bring the app to life.
Beat Trends
Front-End Development
|D3
|React
|Python
|Pandas
|Web Scraping
|Data Visualization
|Data Analysis
Beat Trends is an interactive graphing app that visualizes the popularity of different dance music genres and artists over time. I started by building a specialized web scraper using Python and Selenium to gether historical data from the Beatport Top 100. After collecting data from the first of each month for the past decade, I used Pandas to clean it up and organize it into JSONs organized by year. For the final touch, I combined React and the powerful graph library D3.js to design the UI and visualize the data, making the app both informative and interactive.
NFL Score Predictor
Python
|Machine Learning
|Sci-Kit Learn
|Pandas
|Flask
|Web Scraping
|React/Vite
|Heroku
This app integrates Python-driven machine learning with a JavaScript frontend, enabling users to predict the outcome of games between NFL teams from the last 20 years. I collected historical NFL data of scores and team statistic using a custom web scraper, producing CSVs that I then cleaned and refined using pandas. This data fueled the training of over a hundred machine learning models, leveraging regularization, feature engineering, and hyperparameter optimization. After assessing these models for accuracy, I used the most effective one to forecast the 2023 NFL playoffs, where it predicted 70% of games correctly. The app utilizes a Flask API to serve static React frontend files and fetch predictions from the Python backend for user display.
My Portfolio (This Site)
Front-End Development
|Astro
|React
|Typescript
|Tailwind CSS
For this portfolio, I decided to use the static site generator Astro due to its lightning fast loading times. I used typescirpt for type-saftey and an improved DX, and for CSS I utilized Tailwind for rapid component styling. Even though Astro is designed to ship without JavaScript by default, I found it straightforward to integrate React for those components where interactivity or dynamic data was necessary.
Here's what my clients have to say.
Tom's data-driven approach to website optimization was a game-changer for our agency. His ability to translate analytics into actionable insights led to a remarkable increase in our conversion rates across all of our clients, and his development knowledge was invaluable in implementing these changes.
Tom is a person you want on your team. Dependable, efficient, and extremely talented, Tom is a rare breed that can dig in deep into a project and then present it beautifully. He has an eye for beautiful interfaces, the knowledge to back up his choices, and the skill to craft high-end products.