Website Manager | Brooklyn, NY
Hello! I'm a dedicated website manager with a proven track record of using full-stack development, content strategy, user-centric design, and data analysis to enhance digital platforms and achieve business goals. With over 10 years of experience building and optimizing websites, my work has led to significant improvements in traffic, user engagement, conversion rates, and overall business growth. My holistic approach blends an empathetic and intuitive understanding of user behavior with robust analytical insights, and I am eager to help your team craft solutions grounded in user needs and refined with data-driven strategies.
Skills
Professional Experience
- Maintained and optimized a scalable Sanity-powered headless CMS for a 600+ page enterprise site (polkadot.com) using Next.js, Typescript, React, and Vercel. Supported design and content teams with new pages, features, and custom components while fixing front- and back-end bugs to ensure stability and performance.
- Conducted a technical SEO audit using Ahrefs, improving site health score from 68 to 97, and performed in-depth keyword research with SEMrush to drive content strategy — resulting in a 30% increase in organic traffic.
- Improved Core Web Vitals sitewide, boosting scores from 60–70 to 95–100 by optimizing images, implementing efficient lazy loading, and minimizing layout shifts — reducing page load times by 50%.
- Built and maintained custom WordPress and Webflow sites. Created reusable templates and CMS schemas to support new page types and content structures, streamlining site updates and improving scalability for growing content needs.
- Developed responsive web interfaces using WordPress, Webflow, Squarespace, and HTML/CSS/JavaScript.
- Designed and implemented a product and marketing strategy that grew client site traffic from 1,000 to 30,000 monthly and grew their email list from 2,000 to 23,000.
- Led a team in migrating from WordPress to Webflow to enhance design and functionality, which increased site speed by 50%, reduced bounce rates by 5%, and increased conversions by 25%.
- Led multi-dimensional marketing optimization across display, PPC, email, and SEO, increasing revenue by 25%.
- Implemented UX/UI enhancements with A/B testing, recordings, and heatmaps, increasing conversions by 30%
- Guided engineering in aligning product prototypes with optimal UX design principles and business objectives.
- Crafted a robust content and email strategy, enhancing site and email presence through rebranding, SEO, and compelling editorial pieces which led to a 900% increase in site traffic.
- Managed weekly analytics, leveraging insights to optimize content and marketing strategies.
- Performed usability testing on new products, writing detailed feedback and bug reports for the dev team to optimize new features before launch.